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Sunday, November 26, 2006

MLM Versus Playstation 3

Perhaps your biggest competitor in the MLM industry this holiday season won't be another Network Marketing opportunity, but rather Sony and their mighty Playstation 3.

If you are a networker then you know from experience that prospects love to use the old "I don't have any money objection". Well we all know that most of the time this is really just a polite way of your prospect telling you their just not interested in what you have to offer. It has always amazed me at how uncomfortable prospects are with telling someone their not interested. Even some of the most highly professional people can't bring themselves to saying thanks but no thanks. Instead they lead you on a wild goose chase of following up with them.

As networkers we have learned that people are people and their is no changing that. If a prospect is truly interested in what you have to offer they will find away to beg or borrow to make it happen. There is a strong probability that you or someone in your downline will speak to a prospect this holiday shopping season that will say no to your opportunity because of money. It's also probable that same person will stand in line for hours to spend $600.00 they probably don't have on a Playstation 3. In fact some of you reading this article may know of people who camped outside overnight to be one of the first in line for a Playstation 3. Amazing what people will do for things they really want and yet can't probably afford. This is why you can't take a prospects money objection personally. People are people and you your job is not to change them. Your job is to find people with a burning hot desire and are willing to change. Your ultimately looking for people that are willing to reinvest back into themselves and their families.

Maybe as networkers we all need to take a lesson from Sony. Maybe we need to do a better job of creating that burning hot desire in our prospects. A desire so great that they will be willing to beg or borrow for the money to sign up in our opportunities. Sony expects to do $600 Million in sales this holiday season by moving just one million Playstations. Amazing, isn't it? One Million households with the Playstation 3 by Christmas, many households of which probably couldn't really afford it but bought it anyways. There is no doubt that you or someone in your downline will loose a prospect to Sony and their mighty Playstation 3. Don't worry though, because when the hype is over and everyone has their new Playstation 3 they will be looking for a way to pay off those credit card bills. That is where we come in, and we have to be ready to greet them head on with our own burning hot desires.

Wishing You Success,

Jeff
 
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